Safety Gas
The new A2A campaign for precautionary measures for the correct use of gas has been launched
Synthesised in the slogan “A2A customers: protagonists of safety” it has been carried out by A2A Reti Gas jointly with Comitato Italiano Gas (CIG) and illustrated in an entertaining and modern fashion by Salvatore Mattozzi, the well-known cartoonist for Corriere Economia,
Milanese citizens are well aware of the importance of the correct handling of domestic appliances, in particular gas appliances, for the safety and security of their own families and during 2009 there were over 67,000 phone calls to the switchboard of the “A2A GAS emergency service”.
During the period 2008/2009 A2A recorded no less than 90 people involved in combustible gas accidents. Of these, no less than 51 persons (around 58%) were foreign citizens. 94% of the accidents occurred in houses and the most frequent cause (approx. 40%) was carbon monoxide emission, due to misuse of the appliance. In the light of these data, A2A has decided to start an action of communication by means of an attractive brochure simple and clear, to transform natural gas into a trustworthy friend and safeguarding in this way the security of houses and places of work.
The campaign is aimed at all families and citizens resident in the areas covered by A2A GROUP and has been translated into five languages (English, French, Spanish, Arabic and Chinese) to inform foreign citizens for their protection as well.
Furthermore, thanks also to the collaboration of the institutions, the campaign “A2A customers: protagonists of safety” will have a capillary distribution in the main meeting places, in places of study and work, on public transport and directly to homes, of course as well as A2A customer points.
