Brand and Identity

A, alfa, is the first letter of the alphabet, a metaphor for the beginning, for birth.

With perfect symmetry in the position of the letter A, that is the Initial letter of Aem and Asm and Amsa, we wanted to call to mind the semantic root that has always accompanied the story of these companies and the heritage of hundreds of years of values that have always united them.

The name a2a, written in small letters and composed with the typographical character Freight Sans, with its round, soft and compact forms highlights the sense of welcome, closeness and nearness to the citizens, that is the ability to relate and have dialogue using a friendly, direct and simple tone.

The slogan that accompanies the trademark: ENERGIES IN COMMON underlines rather more the vocation of territorial aggregation, in its host of municipalities, traditions, resources and energies.

The trademark has been inspired by the primary source of energy, the sun, as a strong and recognisable element. The colour goes back to the history of the companies, but the shade selected distances itself from the classic institutional dark blues so as to communicate a new way of being, more contemporary, fresh, close, presiding over an original chromatic area as regards the energy situation.

The message is simple, immediate and emotional: an explosion of energy that is released from the integration of great realities, with an extraordinary visual and sensational impact.
From a formal point of view, the two shapes of the sun not in line confer on the sign a strong dynamism and the light that radiates the central nucleus highlights the vitality and power of the new company.

A way of being that characterises all the services and the developments of a2a. a way of being that will distinguish itself by a strong drive towards innovation.