The stakeholder listening process, implemented with more or less structured initiatives and chan-nels, stems in fact with the objective to generate shared and lasting value and results in a conciliation of the Group's interests with those of its interloc-utors.
The stakeholder engagement initiatives imple-mented by the Group are tracked by means of a database that maps - every six months - the rel-evant stakeholders, the engagement activities car-ried out, the issues addressed and the needs that emerged.
Every year, the Group’s stakeholders' detailed mapping is reviewed and updated, reconverting it to 5 macro-categories:
During 2020, more than 600 initiatives involving stakeholders were carried out. These initiatives were clearly affected, in terms of number and type of activities, by the effects of the Covid-19 emergency. The main ways of listening and involvement, in fact, were meetings, conferences and events held online.
The stakeholder groups most involved were national and local institutions, employees (especially with regard to pandemic management needs), schools and universities
Methods of engagement
Our Group uses different ways and tools to engage its stakeholders, defining in every occasion the tools best suited to the relationship and type of engagement that we want to achieve: one to one meetings, working groups or committees, surveys, conferences, press conferences or events, etc. Among those more structured we have formuAscolto, multi-stakeholder work tables, which have as their goal the development of projects aimed at improving the quality of life of the communities in which we operate. Through focus groups, the Group’s commercial companies identify how to evolve services and thus respond more and more precisely to the needs of our customers. Or, through virtual meetings and discussion groups on specific platforms, we learn about the thinking of our stakeholders about ourselves and our projects.